What does marketing have to do with advertising
Dec 7, 2023 2:46:23 GMT -8
Post by account_disabled on Dec 7, 2023 2:46:23 GMT -8
Those who do not know much about the subject often confuse marketing and advertising . Although they have the same purpose, which is to sell a product or service, they are not the same. Remember how we told you about the 4p's of marketing? Place, Price, Product and Promotion. Which of them do you think advertising is related to? That's right, promotion. Advertising, then, is one of the arms that marketing has in the objective of making a company sell. Actions focused on the promotion of the product or service are its advertising.
Thus, marketing includes many more activities to offer Phone Number List a product or service to a certain audience, such as: knowledge of its characteristics, understand if what is offered is in accordance with the context of the public, and discover how the product or service will meet their needs. While advertising is responsible for promoting that product or service to the public that has potential interest, and thus increasing sales. How did marketing go digital? As we mentioned, there was marketing before the Internet, but then everything just changed. Companies had to adapt to this new digital era that would forever change people's consumption habits. At first, the creation of personal computers and the global information network, or Internet, gave indications of the great change that was to come for consumer habits and marketing.
Then, the invention of devices that allowed this massive exchange of information brought with it the power to decide what content to consume or not, at any time and place. Thus, marketing also had to adapt. There is no longer a television where the person necessarily watches a brand advertisement. Now brands want users to watch their 15-second ad on YouTube before they start the video and go to their website, right? Digital marketing transformed the way we create businesses. Nowadays it is no longer mandatory to have a physical store to sell a product.
Thus, marketing includes many more activities to offer Phone Number List a product or service to a certain audience, such as: knowledge of its characteristics, understand if what is offered is in accordance with the context of the public, and discover how the product or service will meet their needs. While advertising is responsible for promoting that product or service to the public that has potential interest, and thus increasing sales. How did marketing go digital? As we mentioned, there was marketing before the Internet, but then everything just changed. Companies had to adapt to this new digital era that would forever change people's consumption habits. At first, the creation of personal computers and the global information network, or Internet, gave indications of the great change that was to come for consumer habits and marketing.
Then, the invention of devices that allowed this massive exchange of information brought with it the power to decide what content to consume or not, at any time and place. Thus, marketing also had to adapt. There is no longer a television where the person necessarily watches a brand advertisement. Now brands want users to watch their 15-second ad on YouTube before they start the video and go to their website, right? Digital marketing transformed the way we create businesses. Nowadays it is no longer mandatory to have a physical store to sell a product.