The Gallup email below is one extremely rare example of
Mar 5, 2024 22:35:09 GMT -8
Post by yamanhosen5657 on Mar 5, 2024 22:35:09 GMT -8
A content download email that actually got me to open another piece of content that I didn't specifically ask for. Screenshot of a B2B marketing email from Gallup. I downloaded this State of the American Manager report while working on a piece about business operations and people management, so when I saw a link to a resource on "transforming your outdated performance management practices," I clicked—the topic seemed like it held pertinent information that could be valuable for my project. When you're sending any B2B email, put yourself in the mindset of the person you're sending it to.
For downloads and other emails that are designed to arrive at a particular point in time, give them what they want and not much else. 4. Live event and webinar email: SlashNext Buyer persona: User, Buyer, Influencer Journey stage: Awareness, Consideration, Decision-Making If I ever got a physical invitation that included long paragraphs about Panama mobile number list the history of the event, the host's backstory, and a few other topics only vaguely related to the event itself, the invitation would be in the garbage before I even got to reading the date. You don't clutter your mailed invitations with a bunch of unnecessary information, so don't do it to your emailed invitations, either.
Screenshot of a B2B marketing email from Slashnext Of course, when you're cold emailing invitations, you do need to at least explain what the event is and why someone might be interested in attending it. Take a page from SlashNext's book—their invitation makes the most of a small amount of space by including a bulleted list of actionable information that attendees will hear during the webinar, but it doesn't extend beyond two paragraphs total, so it still feels light and efficient. 5. Trend report email: Exploding Topics Buyer persona: Influencer, Initiator Journey stage: Awareness, Consideration, Decision-Making Trend reports are, by definition, cutting-edge. Though gimmicks are usually a big red flag in B2B emails, a trend report email gives you some room to experiment with (tasteful!) out-of-the-box design. Take Exploding Topics' weekly trend report, for example, which showcases the top trends from the week based on search data.
For downloads and other emails that are designed to arrive at a particular point in time, give them what they want and not much else. 4. Live event and webinar email: SlashNext Buyer persona: User, Buyer, Influencer Journey stage: Awareness, Consideration, Decision-Making If I ever got a physical invitation that included long paragraphs about Panama mobile number list the history of the event, the host's backstory, and a few other topics only vaguely related to the event itself, the invitation would be in the garbage before I even got to reading the date. You don't clutter your mailed invitations with a bunch of unnecessary information, so don't do it to your emailed invitations, either.
Screenshot of a B2B marketing email from Slashnext Of course, when you're cold emailing invitations, you do need to at least explain what the event is and why someone might be interested in attending it. Take a page from SlashNext's book—their invitation makes the most of a small amount of space by including a bulleted list of actionable information that attendees will hear during the webinar, but it doesn't extend beyond two paragraphs total, so it still feels light and efficient. 5. Trend report email: Exploding Topics Buyer persona: Influencer, Initiator Journey stage: Awareness, Consideration, Decision-Making Trend reports are, by definition, cutting-edge. Though gimmicks are usually a big red flag in B2B emails, a trend report email gives you some room to experiment with (tasteful!) out-of-the-box design. Take Exploding Topics' weekly trend report, for example, which showcases the top trends from the week based on search data.