every element of their landing pages and funnels
Feb 17, 2024 23:10:40 GMT -8
Post by account_disabled on Feb 17, 2024 23:10:40 GMT -8
Not bad for cutting out some content: Helpscout click through Click for full-size image If you’re freaking out, remember that segmentation doesn’t have to be complex: it can start as simply as understanding the most important attribute about your customers. ASOS proves this with a simple, unobtrusive subscribe form that gets the most important segmentation done in an instance: ASOS Basic Segmentation 4. Do You A/B Test Your Emails? Online marketers spend hours and hours tweaking and testing .
As an Unbounce reader you’re no-doubt data-driven so you should be but, all Buy TG Database too often, marketers forget to run even simple A/B tests on their emails! Dan from WPCurve recently sent over a great example of a simple subject-line test that yielded an increase in 28% in clicks from variation A to variation B, all just by changing the subject! Increase clicks subject line AB test email Click for full-size image The great thing is that it’s easy to run an A/B test and there are a lot of things you can test including: your signature, the from address, the subject line, HTML vs. plain text, the primary image, responsive templates and the wording your call to action and so on.
This example from Litmus showed how Tsubo was able to A/B test a new responsive template and lift conversions by 10%: Responsive email template So, next time you’ve crafted one of your awesome email marketing campaigns, sit back and walk through the following five steps to test something new: How could I re-write my subject line to inspire curiosity, greed or fear? Could I test a different CTA using a button, different copy or new colours? Have I tried a simpler, rich-text version of this email before? What other imagery could I use to better convey my message? Could I make my content shorter, longer or more succinct? Often setting up an A/B test is part of the ‘home stretch’: the last 10% of your email marketing campaign setup.
As an Unbounce reader you’re no-doubt data-driven so you should be but, all Buy TG Database too often, marketers forget to run even simple A/B tests on their emails! Dan from WPCurve recently sent over a great example of a simple subject-line test that yielded an increase in 28% in clicks from variation A to variation B, all just by changing the subject! Increase clicks subject line AB test email Click for full-size image The great thing is that it’s easy to run an A/B test and there are a lot of things you can test including: your signature, the from address, the subject line, HTML vs. plain text, the primary image, responsive templates and the wording your call to action and so on.
This example from Litmus showed how Tsubo was able to A/B test a new responsive template and lift conversions by 10%: Responsive email template So, next time you’ve crafted one of your awesome email marketing campaigns, sit back and walk through the following five steps to test something new: How could I re-write my subject line to inspire curiosity, greed or fear? Could I test a different CTA using a button, different copy or new colours? Have I tried a simpler, rich-text version of this email before? What other imagery could I use to better convey my message? Could I make my content shorter, longer or more succinct? Often setting up an A/B test is part of the ‘home stretch’: the last 10% of your email marketing campaign setup.