5 mistakes that developers make in SMM
Jan 22, 2024 20:45:00 GMT -8
Post by account_disabled on Jan 22, 2024 20:45:00 GMT -8
Everyone knows that social networks are an accessible platform for business development. But many people make mistakes. Consultant, mentor and SMM specialist at ReDWall, Yulia Volkonskaya, spoke about the most common shortcomings and how to avoid them. And the founder of the ReDWall agency, Sergei Pyatnitsky, shared tips that will be useful to developers. According to our experts, those who avoid these mistakes will be able to more effectively build a strategy for promoting their business. Reading time 12 minutes Mistake #1: quantity instead of quality Mistake #2: Not using all social network tools Mistake #3: Same content without emotions Mistake #4: Ignoring the incoming flow of requests Mistake #5: Trying to do everything yourself Tips for developers Find out about the useful features of Ringostat for real estate on the website .
Mistake #1: quantity Fax Lists instead of quality The first mistake that developers make when they decide to develop social networks is to rely on quantity rather than quality. Typical situation: a developer is chasing the number of posts, subscribers, stories and length of texts, thinking that this will be effective. But at the same time he forgets that what matters is not how much content is published, but what is conveyed to the audience. So where is the sweet spot and how often should you post content? Yulia Volkonskaya advises making daily stories and three to four posts a week. And to the question “Should I duplicate content from Facebook and Instagram?” answers that you need to adhere to the 70/30% rule: 70% of the content can be duplicated, optimizing for a social network, and 30% is created separately for each social network.
The specialist recommends first answering the main questions: Why would a person subscribe to our account? What pain points does a potential client have and what worries him? What should you pay attention to in order to reveal the topic most fully and meet the client’s needs? Yulia also notes that the content created can be compared to a date, where you need to talk more about your partner than about yourself. After all, if you constantly talk about yourself, then there simply won’t be a “second date”. For it to “take place”, the developer needs to show the subscriber: what layouts are available; conditions and offers for clients; how many apartments are planned in the building; how many parking spaces? in which area the facility will be located or is already located. In general, talk about everything that is important to the client.
Mistake #1: quantity Fax Lists instead of quality The first mistake that developers make when they decide to develop social networks is to rely on quantity rather than quality. Typical situation: a developer is chasing the number of posts, subscribers, stories and length of texts, thinking that this will be effective. But at the same time he forgets that what matters is not how much content is published, but what is conveyed to the audience. So where is the sweet spot and how often should you post content? Yulia Volkonskaya advises making daily stories and three to four posts a week. And to the question “Should I duplicate content from Facebook and Instagram?” answers that you need to adhere to the 70/30% rule: 70% of the content can be duplicated, optimizing for a social network, and 30% is created separately for each social network.
The specialist recommends first answering the main questions: Why would a person subscribe to our account? What pain points does a potential client have and what worries him? What should you pay attention to in order to reveal the topic most fully and meet the client’s needs? Yulia also notes that the content created can be compared to a date, where you need to talk more about your partner than about yourself. After all, if you constantly talk about yourself, then there simply won’t be a “second date”. For it to “take place”, the developer needs to show the subscriber: what layouts are available; conditions and offers for clients; how many apartments are planned in the building; how many parking spaces? in which area the facility will be located or is already located. In general, talk about everything that is important to the client.