What is technical SEO? A comprehensive guide to technical we
Dec 28, 2023 0:42:03 GMT -8
Post by account_disabled on Dec 28, 2023 0:42:03 GMT -8
Positioning is a complex and multi-stage activity that brings measurable results only when we combine all its elements. One of the most important stages in the positioning of stores and websites is technical website optimization, also known as technical SEO. Let's check what technical SEO is, what activities it involves and how to implement them correctly to improve visibility in the Google search engine, increase website traffic and the number of conversions. DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 Technical SEO - what is it? The term technical SEO covers optimization activities within a website, covering all elements of the website apart from the content .
The purpose of technical optimization is: making it easier for WhatsApp Number List robots to understand and index the content of individual pages on the website, improving user comfort in the process of using the website. Activities that make indexing easier for robots include: preparing a robots.txt file and adding it to the website, as well as implementing a sitemap. In turn, user comfort is significantly improved by working on website speed or optimizing the website for mobile devices. However, technical SEO involves many more activities - we will discuss each of them below. Learn how to optimize your website SEE THE INTERVIEW WITH ARTUR PAJKERT Technical SEO includes: preparation and implementation of a site map, creating and adding a robots.txt file to the website, implementation and optimization of meta tags, SSL certificate implementation, URL optimization, planning and implementing a coherent structure of internal links, implementation of structured data, correct implementation of redirections, correct implementation of canonical links, preventing content duplication, page speed optimization, website optimization for mobile devices.
Technical website optimization in practice. Tools for technical SEO It's difficult to implement technical optimization when we don't know what the condition of the website is and where work is needed. Analytics are an integral part of technical SEO both at the planning stage and after the work is completed to check effectiveness. Therefore, it is worth ensuring access to tools such as: Google Search Console - a free Google tool that allows, among others, check the indexing status of the page and any errors related to it, as well as work on Core Web Vitals factors. Siteliner - a tool with limited free access that is used to analyze aspects such as duplicate content and broken internal links. Ahrefs - is a tool primarily for off-site SEO analysis, but it can also be used to track errors on the website. NetPeak Spider - crawler, i.e. an extensive technical SEO tool that indexes the website in a similar way to the Google robot and indicates specific errors (e.g. duplicate or omitted meta title and meta description, damaged links, 404 pages, incorrect redirections), analyzes the site map , site source code and much more. Screaming Frog - an extensive tool that allows you to check how robots read the page, and thus indicate potential obstacles to reading and indexing the page. DeepCrawl - a complex tool for examining the effectiveness of technical SEO and more.
The purpose of technical optimization is: making it easier for WhatsApp Number List robots to understand and index the content of individual pages on the website, improving user comfort in the process of using the website. Activities that make indexing easier for robots include: preparing a robots.txt file and adding it to the website, as well as implementing a sitemap. In turn, user comfort is significantly improved by working on website speed or optimizing the website for mobile devices. However, technical SEO involves many more activities - we will discuss each of them below. Learn how to optimize your website SEE THE INTERVIEW WITH ARTUR PAJKERT Technical SEO includes: preparation and implementation of a site map, creating and adding a robots.txt file to the website, implementation and optimization of meta tags, SSL certificate implementation, URL optimization, planning and implementing a coherent structure of internal links, implementation of structured data, correct implementation of redirections, correct implementation of canonical links, preventing content duplication, page speed optimization, website optimization for mobile devices.
Technical website optimization in practice. Tools for technical SEO It's difficult to implement technical optimization when we don't know what the condition of the website is and where work is needed. Analytics are an integral part of technical SEO both at the planning stage and after the work is completed to check effectiveness. Therefore, it is worth ensuring access to tools such as: Google Search Console - a free Google tool that allows, among others, check the indexing status of the page and any errors related to it, as well as work on Core Web Vitals factors. Siteliner - a tool with limited free access that is used to analyze aspects such as duplicate content and broken internal links. Ahrefs - is a tool primarily for off-site SEO analysis, but it can also be used to track errors on the website. NetPeak Spider - crawler, i.e. an extensive technical SEO tool that indexes the website in a similar way to the Google robot and indicates specific errors (e.g. duplicate or omitted meta title and meta description, damaged links, 404 pages, incorrect redirections), analyzes the site map , site source code and much more. Screaming Frog - an extensive tool that allows you to check how robots read the page, and thus indicate potential obstacles to reading and indexing the page. DeepCrawl - a complex tool for examining the effectiveness of technical SEO and more.