Growthland is born, NTT Disruption's proposal to accelerate
Dec 23, 2023 21:37:52 GMT -8
Post by account_disabled on Dec 23, 2023 21:37:52 GMT -8
In a complex context in which marketing needs technology to scale more than ever, Growthland is born , the new disruptive marketing initiative from NTT Disruption, belonging to the Japanese technology giant NTT Inc. Growthland arises from the fusion of data, talent creative and technology , and is launched into the Spanish market with two innovative solutions aimed at generating content and experiences: Smart Scalable Content (SSC) and Fourth Dimension Brand Experiences (4DBX). “Growthland debuts exclusively in the Spanish market with two solutions to help brands and agencies grow from a sustainable point of view, accelerating the digital transformation so necessary in our sector ,” says Fernando Lázaro, CMO of NTT Disruption & Head of Growthland .
At Growthland we are going to work with a Disruption Marketing as a Service model , based on co-creation, co-validation and co-acceleration with clients and partners, of disruptive marketing solutions,” he continues. The first of these Phone Number List solutions is the Smart Scalable Content (SSC) platform. This is a new way of working that combines data, technology and creativity to deliver quality digital content in a faster, more efficient and cheaper way. Through a semi-automated end-to-end process , the platform discovers insights (obtained through Data and AI) that serve as inspiration for creative talent to develop content proposals that are subsequently produced and distributed in an automated manner. On the other hand, Fourth Dimension Brand Experiences, ( 4DBX ) is an unprecedented solution for the creation of virtual brand worlds and universes .
Use the most advanced audiovisual production and gaming technologies. It can be used for virtual events or venues, as well as for the production of audiovisual content such as films or original series. It is a response adapted to the current pandemic context and new forms of consumption and digital channels. The project has been developed by a team with great talent and experience in the sector , with professionals such as Fernando Lázaro , Head of Growthland and CMO of NTT Disruption, Ángel Gregory , 4DBX Product Manager, Miguel Martínez-Lozano , SSC Product Manager, Marga Castaño , Head of Creativity, Wences Sanz-Alonso , Head of Design, Nacho Álvarez-Borrás , Head of Brand Strategy and Sonia Sánchez-Gómez , Head of Operations, among others. In this way, NTT Disruption is presented to the Spanish market where other companies in the NTT group already operate.
At Growthland we are going to work with a Disruption Marketing as a Service model , based on co-creation, co-validation and co-acceleration with clients and partners, of disruptive marketing solutions,” he continues. The first of these Phone Number List solutions is the Smart Scalable Content (SSC) platform. This is a new way of working that combines data, technology and creativity to deliver quality digital content in a faster, more efficient and cheaper way. Through a semi-automated end-to-end process , the platform discovers insights (obtained through Data and AI) that serve as inspiration for creative talent to develop content proposals that are subsequently produced and distributed in an automated manner. On the other hand, Fourth Dimension Brand Experiences, ( 4DBX ) is an unprecedented solution for the creation of virtual brand worlds and universes .
Use the most advanced audiovisual production and gaming technologies. It can be used for virtual events or venues, as well as for the production of audiovisual content such as films or original series. It is a response adapted to the current pandemic context and new forms of consumption and digital channels. The project has been developed by a team with great talent and experience in the sector , with professionals such as Fernando Lázaro , Head of Growthland and CMO of NTT Disruption, Ángel Gregory , 4DBX Product Manager, Miguel Martínez-Lozano , SSC Product Manager, Marga Castaño , Head of Creativity, Wences Sanz-Alonso , Head of Design, Nacho Álvarez-Borrás , Head of Brand Strategy and Sonia Sánchez-Gómez , Head of Operations, among others. In this way, NTT Disruption is presented to the Spanish market where other companies in the NTT group already operate.