Marketing + video = VSL
Dec 20, 2023 0:17:47 GMT -8
Post by account_disabled on Dec 20, 2023 0:17:47 GMT -8
Did the classic TV commercial ring a bell? I do not think so. But at the same time, I think that as an advertiser you shouldn't focus so much on it and try to work with video in the online world as well. Google predicts that within a year, video will take up 80% of all data transferred. How to get the most out of it? Reading this article can be a good starting point for you! A big topic of online marketing Video as a format is currently one of the most powerful marketing tools. 50% of all videos are played on mobile phones today . We spend more and more time with mobile phones, computers and the Internet in general. The biggest advantage of online video is the possibility to influence which target group will see my advertisement and continue to work with these users. It will also be one of the topics of this year's Marketing Festival .
Television advertisers are well B2B Email List aware of GRP or TRP. As an agency, we can calculate not only the hit in the target list (TRP), but also compare the so-called additional hit online and on TV. The combination of targeting, content creation and, above all, working with data, has the potential to bring much better results than with flat-screen TV advertising. Creative - target - 3H framework Creativity - how to do it? Let me help with two quotes: image I wish Picasso would create for us! John Watson, IBM's second president said, "Good design makes good business." And the numbers show it. Some researches say that 70% of the result of a video is done by the creative. There are several dozen ideas at the beginning of the project.
They gradually arise, move forward. However, as the idea is, it is carefully monitored to ensure that the result is of high quality. The process of inventing and planning is often just as costly financially as the production itself. But if you want a quality result, it won't work any other way. It's hard to plan a viral video. But if you don't start trying, you'll never find out whether your idea is going to mess with the numbers of the Czech Internet. Don't be too formal, offer more information, but first and foremost, have fun. If you don't entertain the users, you have no chance to sell anything. Target: "We only target young people on YouTube" Are there young people on YouTube? Yes, they are. But they are certainly not alone. Let's look at the following chart: image Google: March 2017 People who were 18 when YouTube took off are 29 today. The target is getting old and YouTube is really watched by everyone these days. More than half of Czechs visit YouTube every month. They spend an average of 75 minutes on it.
Television advertisers are well B2B Email List aware of GRP or TRP. As an agency, we can calculate not only the hit in the target list (TRP), but also compare the so-called additional hit online and on TV. The combination of targeting, content creation and, above all, working with data, has the potential to bring much better results than with flat-screen TV advertising. Creative - target - 3H framework Creativity - how to do it? Let me help with two quotes: image I wish Picasso would create for us! John Watson, IBM's second president said, "Good design makes good business." And the numbers show it. Some researches say that 70% of the result of a video is done by the creative. There are several dozen ideas at the beginning of the project.
They gradually arise, move forward. However, as the idea is, it is carefully monitored to ensure that the result is of high quality. The process of inventing and planning is often just as costly financially as the production itself. But if you want a quality result, it won't work any other way. It's hard to plan a viral video. But if you don't start trying, you'll never find out whether your idea is going to mess with the numbers of the Czech Internet. Don't be too formal, offer more information, but first and foremost, have fun. If you don't entertain the users, you have no chance to sell anything. Target: "We only target young people on YouTube" Are there young people on YouTube? Yes, they are. But they are certainly not alone. Let's look at the following chart: image Google: March 2017 People who were 18 when YouTube took off are 29 today. The target is getting old and YouTube is really watched by everyone these days. More than half of Czechs visit YouTube every month. They spend an average of 75 minutes on it.